The Surf Industry Members Association (SIMA) is proud to announce the honorees for the 2025 Waterman’s Ball, recognizing outstanding individuals and organizations that have made significant contributions to the sport of surfing and ocean conservation.

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We are excited to share that SURFER has come on board as the presenting sponsor for the Boardbuilders Pavilion at SURFscape, the ultimate surf and outdoor expo. SURFER celebrates its 65th anniversary this year and this partnership highlights our mutual dedication to honoring the craft, culture, and legacy of surfboard shaping—a crucial part of surfing’s rich culture.

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SURFscape, the premier consumer event bringing together the best in surf and outdoor brands, is proud to announce Jack’s Surf Shop as its official retail partner once again for this year’s event.

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The SIMA Environmental Fund is proud to support the designation of Oriente Salvaje in El Salvador being officially dedicated as the 13th World Surfing Reserve (WSR) site. The Oriente Salvaje World Surfing Reserve has over 12 waves in its 19 kilometers of diverse coastline, including the renowned point breaks Las Flores and Punta Mango, and is the first WSR in El Salvador. 

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This area is part of the California Current ecosystem, where important ocean processes, like the upwelling of nutrient-rich waters, support abundant marine life and diverse species. Because of the ongoing and emerging threats from various consumptive and non-consumptive human uses and climate change, additional protections were needed.

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In 3 – 4 foot surf at El Sunzal in La Libertad, Taylor illustrated the speed, power, flow, and finesse necessary to triumph over a roster of the worlds’ best at the famous point break, winning the Surf City El Salvador Longboard Championship.

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The 2024 Rip Curl Grom Search National Final, held at the Palm Springs Surf Club, showcased the best young surfers in the country under the blazing 110-degree sun. The state-of-the-art wave pool produced perfect 4-foot A-frame waves, performance waves, and slab waves, setting the stage for an unforgettable competition full of barrels and air.

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Jetty, the East Coast surf apparel company with a growing presence in the outdoor and active lifestyle markets, today announced its Unite+Rebuild campaign that raises money for those affected by Hurricane Helene. The New Jersey-based brand has a tradition of coming to the aid of communities that extends back almost two decades.

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Designed to pair perfectly with Kelly’s signature KS1 Endorfins Fin Set, The FRK SWALLOW is crafted to unlock performance in versatile conditions.

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The SURFING HERITAGE and Culture Center (SHACC) is excited to announce a revitalized Board of Directors, anchored by seven surf industry icons with over 300 years of combined experience in surf-related businesses.

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