Waterman’s 2023 Photo Gallery
Here’s what happens when more than 200 of the surf industry's leading executives, business leaders, and surf enthusiasts get together to honor its finest and raise funds for ocean environmental groups.
State of Surfboards With FireWire’s Chris Grow
SBIA and SIMA recently teamed up for a virtual hard goods summit and one of the talks focused around the state of surfboards. This was a rapid fire chat with Chris Grow, Director of Marketing at FireWire and I asked him to share insights on retail strategies and what does it take to reach today's hard goods consumer.
Watch the video to hear what he had to say.
Plastic Smog Alert: 5 Gyres Research Reveals 170 Trillion Plastic Particles are Afloat at Sea
SIMA Environmental Fund beneficiary, The 5 Gyres Institute, recently published a research paper revealing there are more than 170 trillion plastic particles, weighing approximately 2 million tonnes, afloat in the world’s oceans.
The stakes are high. Trillions of microplastic fragments are swirling in our oceans, throughout the biosphere, and in our bodies. We can’t let the issue continue to run rampant for another 50 years; it’s time for us, as a collective planet, to make a change.
Wave to Grave: Surfboard Lifecycle Survey
Have you ever tried to recycle a broken surfboard? Help provide data on surfboard usage by taking Sustainable Surf’s new Wave to Grave: Surfboard Lifecycle Survey as part of The ECOBOARD Project. Your responses will help them understand the carbon footprint of surfboards and the impact they have on the environment.
LINK to SURVEY
Surf Shop Day | Saturday May 20, 2023
Help us celebrate Surf Shop Day! Specialty retailers are the heart and soul of our business and are vital to our industry and its growth, from the hardworking owners to the enthusiastic sales staff, to the relentless sales reps who keep the machine of stoke going for customers.
To help stoke the imagination, the Surf Industry Members Association has a few fun suggestions on what shops, brands, reps, and industry members can do on this day of commemorating the heart and soul of the surf industry.
Allyship: On and Off The Waves
Joyce Hoffman, the first woman to surf the Banzai Pipeline, and Vipe Desai of Surf Industry Members Association (SIMA) joined Mary Buhay from Ragan Communications at their recent Leadership Council retreat in Dana Point, CA to discuss the convening power of surfing's "stoke" - the higher purpose that establishes allyship on and off the waves.
Snowsports Industries America Partners with Surf Industry Members Association to Jumpstart Sustainability and Climate Action with Series of Sustainability Sessions
The upcoming sustainability sessions look to provide SIA and SIMA members with crucial educational programming to address the gap in the outdoor community between topical expertise and the real action needed to reduce emissions and effectively tackle climate.
3 Decades of Environmental Action and Stewardship.
For more than 30 years the SIMA Environmental Fund has been providing grants to organizations around the globe that are addressing the ongoing ocean health issues facing our coastlines. As we near the 35th Anniversary of our environmental efforts, we continue to look for ways to expand our fundraising efforts beyond the annual Waterman’s gathering.
Vissla CEO Honored as Oceana's Ocean Champion
Among the honorees at Oceana’s SeaChange Summer Party will be surf industry legend, Paul Naudé, CEO of Vissla and president of the Surf Industry Members Association. And he's been named Oceana’s Ocean Champion this year.
246 Of The World’s Best Surfers Representing 51 Countries To Compete In The 2022 ISA World Surfing Games
The large crowd at Pier Plaza was treated to the ISA’s signature Sands of the World ceremony, with a member from each nation pouring sand from their local beach into a single container symbolizing the peaceful gathering of nations of the world through surfing. The audience rose for a tearful standing ovation as Team Ukraine joined the stage.